Facebook's Dreaded Headwinds to Ad Growth Aren't Here Yet
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Facebook’s ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.
The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the equivalent period last year. Its ad sales were propelled by its massive user base, a laser focus on lucrative video ads, and re-developing its Instagram unit to compete with the insurgent Snapchat.
Instagram announced this week that it has 200 million daily viewers watching its newish Stories, 24-hour vertical-video diaries shared by users and publishers. The format was built to take on Snapchat, which pioneered vertical video Stories. An apples-to-apples comparison is not available, but Snapchat has about 160 million daily users, while Instagram cites 700 million monthly users.
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