Facebook’s Carolyn Everson Talks Mobile, Hashtags and the Ad Cull
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Facebook’s VP-global marketing solutions Carolyn Everson is headed back stateside after spending the last half year in London, but first, unsurprisingly, she’ll spend the week in Cannes. It’s a week filled with meetings for Facebook’s sales chief, and she’ll also convene the company’s “client council” of 18 top brand and agency executives on Wednesday morning to give them an inside look at what Facebook has planned and solicit their feedback.
Before leaving for France, she chatted with Ad Age about the growth of Facebook’s mobile ad business, the potential of Instagram, the drift away from social ads as Facebook’s unique value proposition, and the recently announced cull of over half of the social network’s existing ad units.
Ad Age: In terms of what ads Facebook might retire, do you think right-hand rail ads might ever go away? It seems like marketers are much more enthusiastic about news feed.
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