Facebook Won’t Use Data from New Friend Location Tool for Ads
Posted in: Uncategorized
Facebook’s latest feature allows people to share their location with friends, but don’t expect to be able to use the data to target ads anytime soon.
“The answer is no, we are not using data from Nearby Friends or Location History to target ads right now,” said a Facebook spokesperson. “Currently, advertisers can target ads based on location. To determine location, we use things like people’s current city that they list on their profiles, and their IP address. We do not currently target ads to people based on GPS coordinates.”
As is the norm with Facebook, the company is rolling out the new feature but not discussing details on data gathering, ad targeting or other applications that could be facilitated by the location-based tool down the road.
Post a Comment