May
01
Facebook, very busy, working on a dating service and AR for Messenger
Posted in: Uncategorized
AR shopping
Facebook Messenger is launching a new augmented reality feature for brands where, for the first time, they can show off products through the Camera Effects Platform. Facebook currently lets brands and advertisers build other AR experiences through the effects platform, which competes with Snapchat’s Lens Studio, Apple’s ARKit and Google ARCore.
Facebook said Asus, Kia, Nike and Sephora have tested AR on Messenger. In theory it would let people get a better sense of their products in the digital world before buying, such as through a 360-rendering of a sneaker.
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