Oct
20
Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+
Posted in: UncategorizedFacebook detailed steps it is taking to improve the accuracy of its iOS 14.5+ campaign reporting following last month’s estimate that, in aggregate, it had been underreporting iOS web conversions by approximately 15%. The social network updated its aggregated event measurement by enabling view-through attribution by default for newly created campaigns using web events. Vice…
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