Hasta La Creative!

After the 2012 election, President Barack Obama’s digital campaign director Teddy Goff told Time magazine that a tool allowing Obama for America to access the Facebook friends of its supporters “will wind up being the most groundbreaking piece of technology developed for this campaign.” This is the final election year that technology will be available.

At its F8 Developers Conference in April, Facebook introduced updates to the feature allowing people to login to other websites using Facebook credentials. With those changes came the end of a tool that made it easy for political groups — and any other app developer — to tap into supporters’ Facebook Friends lists.

The feature was used famously by the 2012 Obama campaign to help supporters readily connect with and contact their Facebook friends to remind them to vote. This election season the Republican National Committee, Democratic National Committee and the conservative Koch Brothers-affiliated group, Americans for Prosperity are using it to enable get-out-the-vote apps.

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