Facebook to publishers: We are not here to save you
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When Facebook’s Campbell Brown addressed an auditorium full of magazine executives Tuesday, she did not mince words: The social network is not here to save their businesses.
Facebook’s head of global news partnerships was addressing an audience of print media professionals struggling to thrive in an era when Facebook and Google, and increasingly Amazon, have taken the lion’s share of digital advertising dollars. Just last week, Facebook reported $16.6 billion in ad sales in the fourth quarter of 2018 even as the media industry — much of which relies on the social network for traffic — has suffered thousands of job cuts this month.
“Facebook cannot be the entire solution to your problems,” Brown said. “By its very nature, Facebook is constantly changing and not dependable.”
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