Facebook to Be More Transparent About Experimenting on You
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Facebook plans to keep experimenting with how its service affects users’ behavior — just more responsibly.
The social network said in a blog post yesterday that it’s giving its researchers clearer guidelines to follow when studying sensitive topics, such as users’ emotions. Facebook said it has also created a board composed of members of its legal and privacy teams to review proposed projects.
The changes follow a controversy in June over a 2012 mood experiment that influenced what almost 700,000 Facebook members saw on their news feeds, which the company didn’t publicly disclose until this year. Facebook has repeatedly had to respond to concerns about how it handles data on its members, which now number more than 1.3 billion worldwide. Last month, the company prompted users to review their privacy settings, taking a proactive step to assuage such concerns.
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