Facebook Tests Snapchat-Inspired Selfie Filters
Posted in: Uncategorized
Facebook’s next Snapchat-inspired innovation is here: Filters for people’s selfies. The social network is offering users in Canada and Brazil a first look at camera features that resemble Snapchat’s camera, according to USA Today.
Facebook users in those markets today will start seeing filters they can use to dress up their photos, which is a style made popular by Snapchat. On Snapchat, there are daily updates to the camera with new filters and animated lenses, which transform people’s selfies into cartoonish characters.
Snapchat also turns lenses and filters into sponsorship opportunities; brands such as Gatorade, Taco Bell and movies like “X-Mex: Apocalypse” have bought them, sometimes for millions of dollars, according to advertising insiders, depending on how many lenses.
Post a Comment