Facebook Tells Marketers That Clicks Don't Matter, Sales Do
Posted in: UncategorizedEvery day 864 million people around the world check Facebook. Those people probably see a lot of ads. They probably don’t click on many of them. But Facebook has been making the case for years that those ad impressions still count and is expanding its effort to prove to advertisers that the social network deserves more credit for pushing sales.
Starting on Tuesday, Facebook is going to tell more advertisers when someone who saw their ad on Facebook ended up buying something from the brand online or in stores and how that compares with the people who bought something without seeing the ad.
Facebook started testing this so-called “conversion lift measurement” with a small number of advertisers over a year ago, but is now making it available to any advertiser in any country, assuming that advertiser has a Facebook sales rep and can track its own sales. There are no formal budget requirements.
Post a Comment