Feb
26
Facebook Showcase Gives Media Buyers an Upfront for Premium Content
Posted in: UncategorizedFacebook is throwing its hat in the upfront ring, not with a big, glitzy presentation of premium content but with what it’s calling Facebook Showcase. Erik Geisler, the social network’s head of U.S. agency sales, said at a press event that Showcase transforms ad buying from a quarter-by-quarter opportunity to a way to purchase an…
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