Hasta La Creative!

Facebook is reducing human involvement in how it displays its Trending Topics after a controversy earlier this year over whether editors working for the social network operator silenced conservative news.

After conducting an internal investigation and saying it found no bias, Facebook is still retooling the trending news section to rely more on computers than humans. Instead of showing a headline and a summary, the trending topics will instead show an algorithmically selected topic, like “Olympics,” as well as the number of people talking about it, the company said Friday in a blog post.

Facebook said it will stop using a team of contractors that sorted through the news, some of whom anonymously leaked concerns about bias to the news site Gizmodo. “In this new version of Trending we no longer need to draft topic descriptions or summaries, and as a result we are shifting to a team with an emphasis on operations and technical skillsets,” Facebook said in a statement.

Continue reading at AdAge.com