May
08
Facebook Proves It: Data Quality, Not Scale, Matters the Most
Posted in: UncategorizedIn digital advertising today, scale of data is a given. However, as of late, advertisers have started to recognize that scale is only as powerful as its effectiveness. Facebook’s ongoing issues have put data quality and accuracy–versus scale–center-stage. Everyone is talking about audience data and the validity and precision of the data collected and activated….
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