Hasta La Creative!

Facebook is going to let app developers take its multi-photo carousel ad format for a spin.

After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.

Aside from being a way to drive app downloads and app usage, there’s nothing different about the look or functionality of the mobile app ad version of Facebook’s carousel format, said Facebook’s direct response product marketing director Kelly Graziadei. App developers will be able to include multiple images from their app and a link to a page within the app that will open after it it clicked and the app is installed.

Continue reading at AdAge.com