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Facebook today announced its grand plan to make its news feed into “the best personalized newspaper,” in CEO Mark Zuckerberg’s words, where users can peruse streams consisting entirely of photos, events, music-related content or of posts from brands or public figures they follow.

The social network also characterized the redesign of its core product as a bid to utilize more of the real estate within a Facebook page (news feed in its outgoing form took up only 40% of the screen) by making posts larger. Friends’ photos and ads that show up in news feed alike will be bigger and more eye-catching.

The updates start rolling out for desktop today and for mobile devices in the coming weeks.

Continue reading at AdAge.com