Hasta La Creative!

Facebook is making moves to protect its advertisers from the trolls who lurk in dark corners of the site — as well as from more benign, but not-safe-for-work, content.

The social network announced Friday that it will do a sweep of pages and groups starting Monday and block ads by the end of the week from the ones deemed controversial under a more expansive set of criteria than it previously had in place. Pages that are suggestive of violence or animal cruelty will be ad-restricted under the new policy, for example, as well as ones that are sexually explicit, even if they don’t portray violent scenarios.

The move is a response to a PR crisis the company faced in late May, when activists decrying the abundance of Facebook content glorifying violence against women prompted marketers like Nissan U.K. and Zipcar to temporarily pull their advertising from the site. The furor appeared to have quieted, but last week British pay-TV service BSkyB pulled its Facebook ads after one of them appeared next to offensive content, according to The Guardian.

Continue reading at AdAge.com