May
26
Facebook Just Lost a Big Battle to Google for Publishers
Posted in: Uncategorized
Facebook hasn’t lost the war against Google for publishers’ content, but it looks like it’s losing one fight.
The company said Thursday that it’s created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile readers in a hurry, Google AMP.
AMP pages load near instantaneously, get prime real estate in Google search results, and have seen widespread adoption from both publishers and ecommerce players such as eBay and 1800Flowers. (Pages that load faster often lead to an uptick in sales.)
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