Hasta La Creative!

Facebook isn’t placing ads on its photo-sharing service Instagram, so brands and celebrities have started taking matters into their own hands. From Unilever to Nike, marketers are cropping up in sponsored posts on the platform, but Facebook isn’t earning any revenue from it.

It was just a few months ago that a change in Instagram’s terms of service that would permit the use of any images on the social network in advertising set off alarm bells with users. Celebrities, photographers and brands such as National Geographic threatened to delete their accounts for fear that their images would turn up in advertising, and within days Instagram co-founder days Kevin Systrom reverted the terms of service.

Instagram had to backtrack and make it clear it wouldn’t take users photos and use them for advertising without permission. But then it left questions: What would ads on Instagram look like? How and when did Facebook plan to turn Instagram into a business?

Continue reading at AdAge.com