Oct
22
Facebook IQ: Generation Z Wants to See More Diversity in Advertising
Posted in: UncategorizedGeneration Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, those aged 18 through 24. A Facebook-commissioned study by Qualtrics found that 71% of Gen…
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