Hasta La Creative!

Facebook is taking new action against something readers claim to dislike: clickbait headlines designed to lure them to articles.

On Thursday, Facebook said it plans to escalate a previous effort against clickbait by demoting articles in its News Feed if their headlines contain certain, undisclosed phrases.

“These are headlines that intentionally leave out crucial information, forcing people to click to find out the answer,” Facebook data scientist Alex Peysakhovich and user experience researcher Kristin Hendrix wrote in a blog post, which was shared before publication with Ad Age.

Continue reading at AdAge.com