Hasta La Creative!

Facebook is reportedly planning to adopt one of Twitter’s seminal features, the hashtag, a move that could put the two companies more directly in competition for ad dollars.

The Wall Street Journal reported that Facebook is testing out an integration that would enable users to click on a hashtag and be sent to a page where conversations around that topic would be grouped, akin to how Twitter search functions.

There are obvious implications for ad targeting, since Facebook will theoretically now have a much better signal to identify highly engaged TV viewers watching a real-time event like the Oscars or the NBA Finals if hashtags are widely adopted.

Continue reading at AdAge.com