Hasta La Creative!

Facebook is working with some of its advertisers to develop video ads as short as 6 seconds, Chief Operating Officer Sheryl Sandberg said Wednesday.

Video was top of mind for Sandberg and Facebook CEO Mark Zuckerberg as they discussed the company’s second-quarter earnings on a conference call with Wall Street analysts.

Facebook’s 47% surge in ad revenue from the quarter a year earlier, to nearly $9.2 billion, owed in large part to strength in both video and mobile advertising. And those two components are tightly linked, according to the executives. “Video is an important part of our mobile strategy,” Sandberg said.

Continue reading at AdAge.com