Facebook Disputes Claims That Trump's Team Got Cheap Rate on Social Ads
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Facebook has posted a chart showing that Hillary Clinton’s campaign had cheaper ad rates than Donald Trump did in the run-up to the election, a disclosure meant to counter claims that the president’s team worked out a better deal with the social network.
On Tuesday, Andrew Bosworth, Facebook’s vp of consumer hardware, posted the chart on Twitter showing each campaign’s ad rates during the campaign season. The chart shows the Clinton camp’s CPMsthe cost for every 1,000 ad viewswere between $10 and $25, while the Trump team’s rates were between $15 and $40 for every 1,000 views of its Facebook ads.
After some discussion we’ve decided to share the CPM comparison on Trump campaign ads vs. Clinton campaign ads. This chart shows that during general election period, Trump campaign paid slightly higher CPM prices on most days rather than lower as has been reported. pic.twitter.com/u0qgUQ02qM
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