Facebook (belatedly) puts the focus on privacy. Plus, the story behind a famous Nike ad: Thursday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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Facebook, the social network, wants to be less social and more private. In a new post (a “manifesto,” as Ad Age’s Garett Sloane calls it), CEO Mark Zuckerberg outlined the company’s new focus on more private forms of communication, including encrypted messaging and tools to let people set time limits on old content, so their photos and posts self-destruct after a certain time period. “Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication,” Zuckerberg writes.
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