Mar
25
Facebook and Publishers Take Cautious Approach to Content Tie-Up
Posted in: Uncategorized
The march towards media companies publishing content directly to Facebook continues.
Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies’ articles and videos, The New York Times reported that BuzzFeed, National Geographic and the Times are the initial partners in a project that will see Facebook hosting some of their content. The project is expected to rollout in the coming months.
BuzzFeed and the Times are already among numerous media companies that publish videos directly to Facebook. But a partnership with the social network would likely go further, extending to ad revenue sharing.
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