Facebook Ad Juggernaut Rolls On Amid Mega-Deals For WhatsApp, Oculus VR
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Amid a big quarter of deals and potential distraction, Facebook is showing that its core business — advertising — is still very much on track.
The social network’s blockbuster acquisitions of WhatsApp for $19 billion and Oculus VR for $2 billion in February and March, taken together with its purchase of Instagram two years ago, make it evident that Facebook wants to be the Procter & Gamble of social.
The company is also investing in standalone products, like Messenger and Paper, in preparation for a future when social-networking habits have shifted and people check their Facebook feeds less. But what’s funding those ambitious bets is the social network’s ad business, which continues to grow robustly and become ever more mobile in tandem with how Facebook users access the service.
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