ExxonMobil Inks Sponsorship Deal With NBA
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The National Basketball Association is getting back into the oil category with a new sponsorship deal. The league today announced a multiyear pact with ExxonMobil that it says “represents the largest and most comprehensive ever in the motor oil category during the league’s 70-year history.”
Financial terms were not disclosed. The NBA had a smaller deal with Castrol in the U.S. more than 20 years ago, according to a spokeswoman. Castrol is a current sponsor of the NFL.
ExxonMobil’s NBA deal will initially focus on it Mobil 1 lubricant, which will become the official motor oil of the NBA, WNBA, and the NBA D-League in the United States and China. For the upcoming NBA season ExxonMobil will create NBA-themed campaigns, including custom digital video content, and social media programs, according to a statement. The Mobil 1 brand will also be featured on NBA TV, NBA.com, the league’s social media channels and on broadcast partners ABC/ESPN and TNT. A campaign in China will star Yi Jianlian of the Los Angeles Lakers, according to an NBA spokeswoman.
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