Extreme Harlem Shake Catapults Red Bull to Top of YouTube Tracker
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The whole Harlem Shake is way past its expiration date. At least that’s what Red Bull thinks. And to put the trend to bed, the brand, what else, made its own Harlem Shake videos.
In extreme Red Bull fashion, their version of the video uses skydivers. “It seems that everyone is making Harlem Shake videos, and to be honest it’s about time to close this chapter of the Internet. That’s why we decided to go out with style,” wrote the brand of the video on its YouTube channel.
It’s debatable whether this video will put the trend to bed, but it definitely helped the energy drink brand on our YouTube Tracker. Red Bull took the No. 1 spot on Ad Age’s YouTube Original Channel Tracker this week for the first time, with 72% growth in views over the week prior.
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