Explosion of Obamacare-Related Ads Likely As Glitches Fade Away


With improvements of the problem-riddled Healthcare.gov web site and a March 31 deadline for people to enroll in coverage this year, the Obama administration is ready for a blitz of advertising that is expected to cost at least $12 million and could go much higher.

But not high enough to include a Super Bowl spot, according to an official with the Department of Health and Human Services.

HHS, however, will be making a play in local markets during the winter Olympics.

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