Expect More, Longer Sales as the Holiday Shopping Season Kicks Off—in October

Key Insight: Retailers are making accommodations for a pandemic-era holiday season, including the earliest offers we’ve ever seen. Will Saturday, Oct. 10 be the Black Friday of 2020? If a trio of retail partners have their way, it will be. That’s because shopping rewards app Shopkick is teaming up with retail insights firm Coresight Research…

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