Oct 30

Execs’ Love-Hate Relationship With TV

Posted in: Uncategorized

John Felice, general manager of Ford Lincoln marketing; Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust; Scott Remy, chief communications officer of Nestle; and Best Buy Chief Marketing Officer Barry Judge on the NBA lockout's benefits to hockey and college basketball, and why marketers will have their eyes on digital sports properties.

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