Oct
30
Execs at Deutsch and R/GA weigh in on the in-house trend, agency manifestos and white pants
Posted in: Uncategorized
For this installment of “Remotely Entertaining,” shot in the waning hours of the Association of National Advertisers annual Masters of Marketing conference in Orlando, Florida, last week, we speak with a couple of folks on the agency side of the equation.
Both in charge of new business at their respective agencies, Maggie Connors and Dave Edwards (from Deutsch and R/GA, respectively) are largely aligned on the issues.
For example, Connors and Edwards, perhaps surprisingly, agree that the trend among brands to bring agency capabilities in house can potentially have great upsides, especially if it serves their needs quickly. Less surprisingly, they say the creative may suffer.
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