Mar
26
Exclusive: WPP tapped Cambridge Analytica to go after Army's ad business
Posted in: Uncategorized
The data firm of the hour, Cambridge Analytica, also had interactions with at least one advertising agency, Ad Age has learned.
WPP teamed up with the controversial company in a bid to win the U.S. Army’s ad business, according to people familiar with the situation.
The Army is undergoing an agency review for its account, with agency holding-company giants WPP, Omnicom and Interpublic Group in contention. Interpublic’s McCann has been handling the account for years, but its contract is up in September.
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