Exclusive: The Swing States Where Political Ad Spending Is Exploding
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Editor’s note: To make sense of politics, you need to not only parse the polls but follow the money. That’s why today we’re launching the Ad Age Swing State Advertising Heat Map in partnership with STRATA, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This new monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows. –Ken Wheaton
A new Quinnipiac University Swing State Poll released today suggests that the presidential race has suddenly tightened up in three states: Florida, Ohio and Pennsylvania. (See USA Today’s report: “Poll: Trump even with Clinton in three swing states.”)
By drilling down into STRATA’s hyperlocal TV advertising data — the company works with political ad agencies representing 75% of the total political ad spend — we can get a good sense of the ebb and flow of ad dollars among the batteground states.
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