Jun 27

Exclusive: Cadillac’s And Just Like That Sponsorship Didn’t Happen Just Like That

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Cadillac is the exclusive title sponsor of Season 2 of HBO and Max’s Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn’t happen… just like that. “Advertisers just don’t want to be tagged on a commercial. They want to create a deeper experience,” Laura Galietta, evp,…

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