Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing


Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.

Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien’s hiring this morning. His appointment, effective immediately, includes a new role at the parent company: president of Hearst Magazines Marketing Services

Mr. Brien is a seasoned agency executive, with several tours of duty as CEO at Interpublic Group of Companies’ largest ad agencies, including Mediabrands and Universal McCann. Prior to IPG, he was an executive at Starcom MediaVest.

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