Hasta La Creative!

Evian’s “Live Young” campaign — until now associated with dancing babies — will target adults next week and challenge them to discover their inner child at outsize playgrounds. The reward: playing on the adult-size swings and see-saw will make it snow, a rarity in London.

The French mineral-water brand, owned by Danone, is helping Londoners shake off the post-holiday gloom by installing giant play equipment in the heart of the city.

Two playgrounds will feature a see-saw and swings, specially designed for grown-ups to play on. As an added incentive to join in, the equipment is linked to a snow-making machine, so the more you play, the more snowflakes flutter down.

Continue reading at AdAge.com