Hasta La Creative!

Even in an industry that knows the importance of clear communication and goals, the idea of conducting an agency performance evaluation can be met with a “Why do we need to do this?” response. Clients are busy and if they have a healthy relationship with their agency, a biannual or annual assessment is the last “to do” on their list. Or, not on their list at all.

So I thought I’d share the top two reasons we hear marketers cite when they say they don’t believe in evaluating their agency relationships, along with a perspective on why every brand should consider this often underutilized, undervalued and misunderstood practice.

1. We make a point of communicating our issues to the agency as they happen.

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