Hasta La Creative!

The main objective of the campaign was to educate and raise awareness about idiopathic multicentric Castleman disease (iMCD) and the diagnostic criteria needed to help doctors diagnose patients faster and more accurately. The secondary objective for this campaign was to establish SYLVANT as the only approved treatment for iMCD.

Because idiopathic multicentric Castleman disease (iMCD) is so rare and unknown, we chose to create a direct and unforgettable visual experience to highlight and emphasize the disease’s common name—we built a castle.

To address the difficulty in diagnosing this disease and to give people a reason to come into the booth, we added an escape room experience within the castle, where doctors were challenged to solve a series of puzzles to diagnose a patient and escape the room.