Hasta La Creative!

The euglena company was trying to solve world’s food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a”worm,” like this, as its Japanese name is “green worm.” As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we’ve placed a special device called “the entrance quiz”, at the front desk of the company.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto, Yoshikatsu Miyasaka, Norihito sako, SatoshiTakasugi, Hirofumi Hayashi, Kazuki Tsuburaku
Producer / Technical Director: Yugo Tonegl
Designer: Daisuke obana
Advertiser’s Exective Supervisor: Mitsuru lzumo
Advertiser’s Supervisor: Yoshio Oki, Takuyuki Fukumoto
Adveniser: Akihiko Nagata, Shunsuke Sato, Takehiro Yasui, Shunsuke Kanatoko, Kumiko Morie
Director: Keiiu okuhira (Flag)
Sound Design: Atsushi Shimomura (Sosa Co./Ltd)