Esurance Stages Fake Car Crash to Warn of Dangers of Pokmon Go
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“Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance, in a statement. A spokeswoman for the San Francisco-based company did not say if the brand has seen any Pokmon-related claims this year.
Esurance spent $148 million on measured media in the U.S. last year, according to Ad Age’s Datacenter. The company worked with Leo Burnett and MSLGroup on the new campaign.
Though Pokmon Go has been a boon for the retail industry, reviving traffic in malls and spurring sales of branded merchandise from licensors like Hasbro, Build-A-Bear and Scholastic, the phenomenon has triggered several safety warnings as players forget to stay aware of their real, not virtual, surroundings when on the move.
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