Estee Lauder Readies Agency Review for 2014
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Estee Lauder is rethinking its agency roster as it preps for a review in 2014.
The New York-based beauty giant will run a “two-part digital media review,” inviting shops to pitch for at least one of two separate assignments with budgets around $4 million, according to a review document that Ad Age obtained. One assignment will be to oversee digital media across various brands. The other will be to support digital media optimization and analytics to drive e-commerce revenue.
Santa Monica-based consultancy Select Resources International is guiding the search process and recently sent the review brief to a handful of agencies. Upon the client’s request, SRI did not disclose the identity of the client, and it’s holding off on formally launching the review process until the first quarter of 2014. Despite the absence of the company name in the brief, a number of executives close to the matter told Ad Age that Estee Lauder is behind the search.
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