Hasta La Creative!

Direct Marketing, PR, Online, Mobile
Estadao

Every 7 minutes a woman reports abuse in Brazil. So how do we let people know that shocking reality? On International Women’s Day, we turned real reports of women who suffered abuse into tweets, and then we posted them every 7 minutes, for 24 hours. During the campaign, we encouraged more women to finally share their stories, and inspired people to think differently about International Woman’s Day.

Advertising Agency:FCB, Sao Paulo, Brazil
Chief Creative Officer:Joanna Monteiro
Creative Director:Fabio Simões “Simon”
Art Director:Henrique Ferreira e Victor Yves
Copywriter:Mario Morais
Additional Credits:Mauro Silveira, Cris Pereira, Anna Santana, Juliana Peralta, Renato Coelho, Rapha Barreto, Frederico Steinhoff, Lucia Abreu, Flavio Pestana, Marcelo Moraes e Marcela Dalla Torre