Jul
12
Essence Begins a Live Streaming Show on Twitter
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Essence magazine on Tuesday began streaming a live weekly talk show on Twitter, the first video series there that might be considered part of so-called Black Twitter, the informal designation for users who often talk about black issues, culture, current events and comedy.
“Essence is the first multicultural brand Twitter is working with,” said Pamela Abbott, digital and general manager at Time Inc.’s Style, referring to live-streaming video on Twitter.
“With Black Twitter being such a big thing, Twitter came to us,” Abbott said.
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