Mar
30
Esquire’s Latest Cover Stunt: A Mix-and-Match Flip Book
Posted in: Uncategorized
NEW YORK (AdAge.com) — First Esquire's October issue came with a battery-powered cover that blinked and flashed. Then the February issue had a flap on the cover with an ad inside. Now the May issue of Esquire, on sale April 10, is coming perforated to split into a flip book that will let readers play mix and match with the facial features of President Barack Obama, George Clooney and Justin Timberlake.
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