Apr
11
Esports, and Why They Should Matter to Brands
Posted in: Uncategorized
We’re all aware kids play PlayStation or Xbox in their spare time. We may know that they play online with their friends. Some of us may know they sometimes watch gamers playing on YouTube. But for many of us, all this really means is that kids have too much screen time.
In fact, gamers are the most followed influencers on YouTube, where three of the top five YouTubers are gamers.
While marketers, parents and everyone else were heads-down trying to figure out what to post on Instagram or how to use Snapchat, gamers were amassing huge followings. From this phenomenon, a new industry emerged: esports.
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