ESPN Went Two Hours Without an Ad Break After LeBron James Jilted Miami
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It’s rare for TV networks to skip commercial breaks, particularly when they have big audiences tuning in, unless the news is so big that they have no choice but to continue broadcasting. For ESPN, covering LeBron James’ announcement that he is returning to the Cleveland Cavaliers was akin to calling a Presidential election — or, from the perspective of the Miami Heat, reporting on a major disaster.
ESPN went for more than two hours without breaking for commercial, from 12:21 p.m. to 2:37 p.m. ET, starting a few minutes after Mr. James’ decision became public on the Sports Illustrated website, according to iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time.
The first commercial that aired when ESPN finally did take a break was the Apple iPhone ad called “Parenthood.”
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