May
14
ESPN Upfront: Sports Means Never Having to Chase Time-Shifted Viewers
Posted in: Uncategorized
Fox used its upfront presentation to ad buyers yesterday to argue that live ratings are no longer indicative of how many people watch shows like “New Girl” and “The Following.” ESPN used its upfront on Tuesday to suggest, essentially, that advertisers don’t need to worry about time-shifted viewing — because sports still gets audiences to watch live.
“There’s no genre performing better than sports in this fragmented, cluttered marketplace,” said Ed Erhardt, president of ESPN’s global customer marketing and sales, at the network’s event at the Best Buy Theater in Times Square.
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