ESPN Partner Laundry Service Is the ‘#1 Ad Firm’ in America, According to ESPN Writer
Posted in: UncategorizedBrooklyn’s Laundry Service scored a big number 7 on AdAge’s A-List, moving up two spots from last year. But they’re number one in the mind of ESPN journalist Darren Rovell.
You may have heard yesterday that the agency’s client Papa John’s and the NFL mutually decided to end their relationship, because Rovell broke the news.
Joint statement from NFL & Papa John’s on Papa John’s giving up official pizza sponsorship. pic.twitter.com/KVAW3QNSA1
— Darren Rovell (@darrenrovell) February 27, 2018
The relationship was supposed to go through 2020, though we suppose one could see the end coming. And the move could be positioned as part of Papa John’s CMO Brandon Rohten’s plans to put fewer eggs in the football-shaped basket.
But that’s not why we’re posting. Immediately afterward, Rovell shared a very interesting and seemingly unrelated opinion.
Papa John’s says they have hired Laundry Service and Olson Engage,which is, in my opinion, the #1 ad firm and #1 PR firm in the US today.
— Darren Rovell (@darrenrovell) February 27, 2018
Hmmm, we wonder why he might say that… especially since the news is four months old.
Maybe it’s because Laundry Service’s content division, Cycle, signed a deal with ESPN back in October to produce social media and influencer work for “blue-chip accounts.” No, it can’t be that. (Laundry Service and its CEO Jason Stein retweeted that one unironically, we’re told.)
This morning, Rovell clarified: it’s all about the good creative.
Every company now has to think of themselves as a media/content machine. If you’re gonna have an influencer write #ad, it will only work if the content is THIS good. https://t.co/ex3Vcl56be
— Darren Rovell (@darrenrovell) February 28, 2018
Or else he works for Ford now. We asked him how he arrived at this very strongly held opinion on the ad industry, but he was too busy writing about Pizza Hut to respond.
On the plus side, it seems the whole sponsorship story will not affect consumers’ relationships with Papa John’s.
POLL: How will Papa John’s stepping down from the official NFL deal affect your purchase from the brand?
— Darren Rovell (@darrenrovell) February 28, 2018
[Pic via ESPN]
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