May
07
ESPN – Movies Can Wait / Queue (2016) :30 (USA)
Posted in: Uncategorized
ESPN are flaunting what they do that those streaming network and subscriber TV channels don’t do – and that is air games live. An entire campaign has been created around this insight, illustrating the urgency of ESPN’s live content and how other media – like social or streaming media – can simply wait.
In this ad, a woman flipping through her movie queue, contemplating her options based on a recommendations algorithm. But then she realizes her team is about to play a potentially historic game on ESPN and unlike a movie, she must watch the game right then or be left out. This would indeed be the only reason I’d get ESPN, I’m a football (soccer to you US folks) addict.
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